Principles of marketing / (Record no. 13292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20211208135514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211208b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789352865611: |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SSC Central Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT-PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| statement of responsibility | Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th, Indian ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson India Education , |
| Date of publication, distribution, etc | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxii, 699 p. : |
| Other Details | col. ill. ; |
| Dimension | 28 cm |
| 653 ## - UNCONTROLLED TERM | |
| Main subject | COMMERCE-RUSA 2.0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SSC Central Library | SSC Central Library | 08/12/2021 | SSC LIBRARY | 658.8 KOT-PRI | RU-2711 | 08/12/2021 | 08/12/2021 | Reference Book | |||||
| Dewey Decimal Classification | SSC Central Library | SSC Central Library | 08/12/2021 | SSC LIBRARY | 658.8 KOT-PRI | RU-2712 | 08/12/2021 | 08/12/2021 | Reference Book |
