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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri - 17th, Indian ed - Noida : Pearson India Education , c2018 - xxii, 699 p. : col. ill. ; 28 cm

ISBN: 9789352865611:

Subjects--Index Terms: COMMERCE-RUSA 2.0

Dewey Class. No.: 658.8 / KOT-PRI

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